Conversational marketing is all about interacting with customers in real time in a personalised way, always listening to them and getting their feedback, tracking their actions or in-actions and catering to their specific needs and preferences based on this. Conversational marketing is a continuous process that helps in building a long term relationship with the customers.
Mobile Enterprises works with clients and agencies to come up with innovative marketing campaigns, which exploit the interactivity of digital channels and build lasting brand relationships with consumers.
Interactive campaigns allow interaction with traditional media on radio, TV, billboard advertising, on-pack, print ads etc.